We are technology experience designers with a deep understanding of the modern cinema marketplace.

Extended Cinema was created to facilitate the development of a whole new out-of-home, location based entertainment category.

The guest is in control, choosing how to deepen their cinema visit before, during and after the movie. This is done in such a way that the operator can layer new content and customisable variations, whilst obtaining real-time data analytics and behavioural feedback.

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Beyond The Screen

We create experiences that go way beyond the standard screen experience. From interactive lobby solutions that increase revenue generating dwell time to new real-time, additional on-screen content that delivers a whole new multisensory preshow capability. We transform your existing offering into something that draws a greater number of visitors, who spend more per visit and ensures repeat footfall.

Lobby
Experiences

Preshow And
Audience Gaming

4D Theatre
Spectaculars

Lobby
Experiences

Preshow And
Audience Gaming

4D Theatre
Spectaculars

Science Of Cinema

Our proprietary data and analytics engine will allow you to flex the experiences in real-time, optimising your investment and increasing guest satisfaction levels. By incorporating AI and machine learning the Extended Cinema experience can morph and develop, both on-the-fly and over time, to incorporate seasonal changes, major movie launches and evolving guest-buying behaviours.

On The Road

All our solutions are scalable, automated and configurable to any available real estate footprint.

You can think big, start small and scale quickly. 

We can work with single cinemas, national chains and international brands from our global offices and operation hubs.

Our multi-disciplinary team design and deliver a turn-key solution; starting with concept design, through to experience planning, content creation (or IP licencing), gamification show systems and installation, finishing with retail/merchandising integration.

All underpinned by a world class support package.

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About Us

We create solutions that energise and enrich iconic and current movie IP by integrating it with gamification, interactivity and personalisation.

Extended Cinema is powered by Holovis, one of the world’s leading indoor attraction designers and builders.

Our global team of solution architects work with you to create a completely immersive, multifaceted extended cinema experience, using all of your real estate for a truly optimised guest experience.

Our Business specialists work with you to deliver the required ROI models, help you prepare a business case and explore different commercial models including purchase, leasing and revenue share options.

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Contact Us

Get in touch with our dedicated team to find out what Extended Cinema can do for you and follow us to keep up to date with the latest developments.

Heather Blair

VP

(+1) 323-816-8240

heather.blair@holovis.com

Hayley Kenney

Business Development – Technical

(+44) 1455 553924

hayley.kenney@holovis.com

London

11 Grosvenor Hill

Mayfair, London

W1K 3QA

Shanghai

Room 301, Building 3, Zone 1

NO.50 Wenshui Road, Jing’an District

Shanghai, China

United States

8250 Exchange Dr.

Suite 120, Orlando, FL 32809

USA

Midlands UK

Bittesby Campus

Mere Lane, Lutterworth

Leicestershire, LE17 4JH

London

11 Grosvenor Hill

Mayfair, London

W1K 3QA

Shanghai

Room 301, Building 3, Zone 1

NO.50 Wenshui Road, Jing’an District

Shanghai, China

United States

8250 Exchange Dr.

Suite 120, Orlando, FL 32809

USA

Midlands UK

Bittesby Campus

Mere Lane, Lutterworth

Leicestershire, LE17 4JH